Here's A Facebook Ad Sales Pitch Deck

There are two ways to buy ads on Facebook: directly, through Facebook's own tools; or through Facebook Exchange (FBX). FBX allows advertisers to target Facebook users based on their non-Facebook web browsing histories. Most people outside the world of adtech don't know how this works. But an FBX ad sales pitch deck was displayed during a live stream event in which Facebook Exchange product marketing manager Scott Shapiro told advertisers why they need to get on the network. It breaks down exactl...